Quaker‘s Harvest Crunch sub-brand has launched a handful of new cereal bar products. The launch campaign has already posted out-of-home elements (see poster below), and a new television spot went national on Monday with the tagline “Love the Harvest.”
The punchline-y spot focuses on the products’ ingredients and carries a sunny, wholesome bakery vibe.
Quaker is a PepsiCo Canada brand handled by Toronto-based Omnicom agency Juniper Park.
