Sometimes all it takes to make winter clothes look cool is a classic Christmas tune, some come hither looks and a wind machine.
As the launch campaign for its U.S. expansion, “Festive Gets Fresh” introduces Joe Fresh‘s “unique fashion, fun spirit and upbeat energy, while differentiating the brand and engaging the market with signature wit and charm,” according to Jason Losser, creative director at Joe Fresh.
The ads began their four-week run in Canada on Nov. 14.
Losser oversaw the creative in-house. ZenithOptimedia handled the media buying and planning.
