Sport Chek recently lit up the web with a video of Tampa Bay Lightning captain Steven Stamkos shooting down drones by firing hockey pucks at them. On Wednesday, the retailer followed up the spot with a twist on the concept: this time it’s Toronto Raptor Kyle Lowry facing off against the drones.
Lowry was first announced as a Sport Chek spokesperson in February and later starred in its “All Sweat Is Equal” campaign. This new video gets super self-referential, opening with Lowry watching the Stamkos ad. Take a look.
