There is no shortage of headlines with the words “creative” and “Montreal” this week (small wonder), but horning in on this trend is Les Affaires, a business weekly newspaper.
With the publication of its own “creativity” issue, it hired Youville Communauté Créative to put together a memorable distribution event in the city’s high-traffic urban core.
Agency: Youville Communauté Créative
Creative director: Stephane Boutin
Account services: Josée Labrecque, Audrey Paquette, Sarah Pichette
Art director: Thomas St-Hilaire
Copywriter: Anthony Hachez
