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MasterCard Canada has started its holiday marketing season with the “Save more. Give more” campaign. The effort includes new TV, radio and online ads, as well as a one-day promotion Dec. 22 that gives $1 to Big Brothers Big Sisters of Canada for every Canadian MasterCard transaction made at a Canadian retailer, up to a maximum of $100,000.
The advertising creative, by MacLaren McCann Toronto, includes an animated spot that evokes the holiday stop-motion stylings of Rankin/Bass. But instead of Rudolph and the Island of Misfit Toys, we get Santa Claus rewarding a few overacheiving elves with a trip to Vegas, complete with a subtle nod to The Hangover.
