Star Wars fans have come to recognized May 4 as an unofficial holiday celebrating their favourite movie/cartoon/action figure franchise. “May the 4th be with you” is an oft-heard greeting online and near comic shops during this time of year.
To commemorate this special day among a very large fan community, Samsung found a faceless jedi to stalk city streets in search of a place to show off his mastery of the force… and a product feature.