Molson Canadian 67 was expected to target women and health-conscious men when it launched in 2009. We’ve seen its appeals to cocktail-buying female drinkers, and this recent TV buy clearly rounds out the equation.
Because so many folks have tacked on a few extra days of vacation/recovery from New Years, we haven’t been able to raise anyone on the phone to confirm that this is from Rethink, the agency that won Canadian brands late in 2011 and has put Canadian 67 on TV in the past. But we assume this is the case.
