Can’t afford your own Super Bowl spot? Newcastle has a solution: join the beer label’s “band of brands,” a rag tag group of small time marketers pitching in to “blow $4 million” on a 30-second spot.
That’s the pitch the company makes in its new satire of Super Bowl advertising. Released online Monday, the ad taps Parks and Recreation‘s resident curmudgeon Aubrey Plaza to make fun of game day ad tropes, from cowboys to adorable dogs guaranteed to “make your battery brand more appealing to high earning mothers aged 35-44.”
The new spot is a follow up to last year’s equally hilarious non Super Bowl, Super Bowl ad starring Anna Kendrick.
