Rapunzel wouldn’t have needed her prince if mobile banking had been around in the Brothers Grimm’s day. She would have just Googled the closest locksmith, then sent him a text with his fee. At least that’s how RBC has re-written the classic fairy tale in its new animated spot by GMR Marketing.
Released late last week, the ad is part of RBC’s ongoing “Tales of #HappySending” series. The bank has already re-written several classic children’s stories with mobile banking twists, including The Princess and the Pea, The Three Little Pigs and Snow White and the Seven Dwarfs.
Take a look.
