Quite a few brands have started using junior league hockey to top up their sports-related marketing while the NHL and NHLPA continue to hash out their differences. RBC is the latest with this video work that aims for the heart and home with a feel-good tone.
Agency: Entrinsic
Copywriter: Kyle Carpenter
Creative Director: Anthony Wolch
Director: Adam Massey
Editor: Monica Remba
Post House: Married To Giants
