Watch This: Rock and ice sell Newfoundland and Labrador

The latest tourism ads from Target focus on feeling young and discovering the ancient

The latest tourism spots from Target focus on feeling young and discovering the ancient

Target‘s ads for Newfoundland and Labrador Tourism have become an institution. Here are the two latest videos to emerge from the St. John’s agency.

Most ads in this series present the province as a mythical place barely containing epic forces of nature. “Iceberg Alley,” however, takes a lighter approach with a harmonica score and more down-home script.

Iceberg Alley

But if you’re wondering how to make a shoot on a cloudy day look beautiful…

Secret Place

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