It’s that time of year. DIYers are awakening from winter slumbers spent on the couch watching TV renovation shows and they’re ready to roll up their sleeves and get their hands on a new season of projects around the house.
Rona rolled out a new TV spot on Wednesday that highlights this annual awakening of reno-loving homeowners.
Created by Sid Lee, the spot is part of a broader campaign that also includes TV, radio, print and digital components.
