LG2 has posted this video for Valin Custom Tailoring that shows off some stretch OOH ads. The material used looks versatile (which is a necessity unless Valin doesn’t care if its model starts to sag after a week of stretching) and it’s a simple idea that effectively demonstrates the offering.
But the placement – a hands-on ad above a urinal – not sure that’s the right call. What do you think? Am I wrong to wince a bit?