Watch This: Sun Life’s retirees grow up so fast

Sun Life Financial has launched a 30-second television commercial in both English and French from Toronto’s Capital C, to promote its Money for Life suite of retirement products. “The humour and optimism of this spot in conjunction with the advertising run last year continues to showcase Sun Life’s client first personality and positions their advisors […]

Sun Life Financial has launched a 30-second television commercial in both English and French from Toronto’s Capital C, to promote its Money for Life suite of retirement products.


“The humour and optimism of this spot in conjunction with the advertising run last year continues to showcase Sun Life’s client first personality and positions their advisors as friendly, approachable and knowledgeable on a full range of financial solutions,” said Capital C CEO, Tony Chapman.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs