Promoting the idea that Samsung products will work in any “tabitat” (a habitat where one uses a Samsung Tab), Cheil Canada has gone the nature show route, playing with the convention (and the fourth wall) a little bit.
Agency: Cheil
Art director: Helene Larochelle
Copywriter: Brook Johnston
Executive Creative Director: Jason Partridge
Account Director: Lindsay Wagter
Directors: Jordan Foster, Kyle Griblin
Post-production: Six01
