Watch This: Takin’ bacon to Israel

While haunting the usual advertising show-off sites, we spotted this work from Red Lion (the new-ish Publicis-owned “consultancy focused on creativity and strategy”) for Canadian Beef Bacon Corporation. The hook: folks in Israel who keep kosher really wish they could eat bacon, and now there’s a way. Client: Canadian Beef Bacon Company Agency: Red Lion […]

While haunting the usual advertising show-off sites, we spotted this work from Red Lion (the new-ish Publicis-owned “consultancy focused on creativity and strategy”) for Canadian Beef Bacon Corporation.

The hook: folks in Israel who keep kosher really wish they could eat bacon, and now there’s a way.

Client: Canadian Beef Bacon Company
Agency: Red Lion
CCO/writer: Brett Channer
Animation: Kemar Lawrence
Production company: FamilyStyle
Directors: Jon & Torey 
Line Producer: Liz Dussault
Executive Producer: Harland Weiss
Editor: Mark Paiva/Posterboy 
Sound and music: Vapor

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs