To describe this spot is to perhaps ruin its reveal, so we’ll leave it at this: Cundari created it with Untitled and Rooster for CIBC and the Canadian Breast Cancer Foundation‘s Run For the Cure.
Agency: Cundari
Art director: Jung Ahn
Copywriter: Maggie Pycherek
Group creative directors: Cory Eisentraut, Mike Sipley
Chief creative officer: Andrew Simon
Account Director: Kristin Vekteris
Director: Hubert Davis
Production Company: Untitled
Editing Company: Rooster