DDB Canada‘s Vancouver office is the shop behind this campaign driving Vancouverites to this website to buy a pair of $20 sunglasses in support of the Vancouver Police Foundation.
The charitable drive will raise money for “emerging technology and innovative ideas as well as a wide range of community policing and youth-at-risk outreach programs not included in the police department’s annual operating budget,” according to a release.
“Initially, we asked DDB to assist us with some print ads to promote the Vancouver Police Foundation in a local paper,” said Peter Brown, the foundation’s chair. “The agency returned with an impactful campaign strategy that lends itself successfully across various mediums, allowing us to build a stronger relationship with the public.”
