Watch This: The wrong guy for Rona

You may want to put on some safety glasses as you watch the first national TV work for home reno retailer Rona from Montreal-based agency Sid Lee. Sid Lee’s been on the job since it won an agency review in January. This initial phase of the campaign is set to air until June 11. Will […]

You may want to put on some safety glasses as you watch the first national TV work for home reno retailer Rona from Montreal-based agency Sid Lee.

Sid Lee’s been on the job since it won an agency review in January. This initial phase of the campaign is set to air until June 11.

Will this work help build Rona’s brand and get people through the door? Post your thoughts in our comment section.

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