Watch This: The wrong time to yawn (23 Degrees)

Red Urban opened in Toronto with Volkswagen as its big client and has subsequently produced work for Labatt and Nestle Purina, but the rest of its roster is filled out by local businesses such as Richmond Optometry and Fortnight Lingerie. 23 Degrees Roastery is the latest small business to tap the Omnicom-owned agency. The coffee […]

Red Urban opened in Toronto with Volkswagen as its big client and has subsequently produced work for Labatt and Nestle Purina, but the rest of its roster is filled out by local businesses such as Richmond Optometry and Fortnight Lingerie.

23 Degrees Roastery is the latest small business to tap the Omnicom-owned agency. The coffee shop has received a trio of spots illustrating that there are definitely times when you want to be wide awake.

Agency: Red Urban
Copywriter: Jennifer Rossini
Art director: Joel Pylypiw
Executive creative director: Christina Yu
Account director: Keith Barry
Production company: Untitled Films
Director: Aleysa Young
Editorial Company: Rooster
Music/sound design: Grayson Matthews

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs