What could be a more fitting day for a dark roast than Black Friday?
With that in mind, Tim Hortons wrapped a transit bus in black, à la its #TimsDark experiment, on the shopping holiday and carted consumers from Toronto’s Yonge Dundas square to Queen and Spadina, another popular shopping destination. In between the stops, it offered riders a taste of the dark roast coffee it introduced this summer.
According to the company, awareness is high for the dark roast, but trial is happening slower than the company would like. With that in mind, it hit the streets to earn testimonials from real consumers. Those interviews were cut into this ad, which begins airing on broadcast December 29.
