Nearly a year ago, Tim Hortons painted one of its locations black and invited consumers into the dark for the #TimsDarkExperiment. This summer, Tims took that idea on the road, setting up a black box at locations across the country and inviting consumers in to taste test its dark roast in the dark.
Watch This: Tim Hortons takes Dark Roast on the road
Tims gives consumers across the country the chance to try the #TimsDarkExperiment
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