The NFL season kicked off only last week and the Ontario and Lottery Gaming Corporation (OLG) is getting in on the action with an advertising campaign from The Hive to promote a betting game called Pools.
The effort includes print and out-of-home executions in addition to a 30-second television commercial demonstrating how easy the game is to play. Pools is an alternative to Pro-Line, which is designed more for hardcore, in-the-know sports fans
The Hive has been working with OLG since 2009 when it and five other agencies were selected for the creative agency pool.
