BBDO Toronto‘s Cannes-winning “Touch The Rainbow” video spots have returned with a new batch of five ads for Wrigley Canada‘s Skittles brand.
The campaign, which won a Gold Lion and took Best of Show at the 2011 Digital Marketing Awards, is known for its “interactive” touch technology in YouTube videos like the one below.
An out-of-home phase also launches today with a six-week buy, inviting consumers to interact with characters via mobile devices. Additional online ads are also in the works.
