With the Calgary Stampede in full swing, TransAlta is celebrating the 100th anniversary and its sponsorship of the annual rodeo and festival with a 60-second video called “The Demo.”
The video, which is running on large screens placed at the event, takes place on the Stampede grounds in 1912 where a little boy catches a glimpse of the future and the infinite possibilities ahead.
Credits
Director: Wayne Craig
Production Company: Joe Media
Creative Agency: Scout Communications
Music/Sound Design: Six Degrees Music