Smokers must endure a bit of mockery in this gassy spot from the Ontario Ministry of Health.
BBDO Toronto created this spot (along with a similarly themed one about nibbling) to poke holes in the idea that “social” smoking isn’t really smoking.
The spot squeaks viewers over to QuitTheDenial.ca, the campaign’s Facebook page.
Agency: BBDO
Copywriters: Nancy Crimi-Lamanna, Tony Lee
Art director: Deborah Prenger
Creative directors: Peter Ignazi, Carlos Moreno
Associate creative directors: Nancy Crimi-Lamanna, Deborah Prenger
Account Team: Peter Hickey, Kerri Macaulay, Paul Forrest
Production Company: Soft Citizen
Director: The Perlorian Brothers
Editors: Poster Boy, Griff Henderson, Brian William
Music/sound house: Silent Joe
