Publicis Montreal has created a $250,000 campaign for Vélo Québec to improve relationships between drivers, pedestrians and cyclists.
The campaign will include television, print and web executions. Some funding for the campaign was provided by the Montreal Police Service.
[[ embed video here ]]
“Too often, we forget that we trade places between being a driver and being a cyclist depending on the moment,” said Nicolas Massey, vice-president, creative director of Publicis Montreal in a release. “We should all be interested in respecting the rules of the road, and each other.”
Vélo Québec is a 40-year-old non-profit organization that promotes bicycle use “in order to improve the environment, health and well-being of citizens.”
