The latest in YouTube tomfoolery: hidden vids!
Taxi‘s new spot for Mio (a product that ensquirtens water with flavour) has the same cast and tone of previous executions, but a call-to-action at the end invites repeat viewings for hidden content.
This popped up on YouTube and AdsOfTheWorld only recently, but AOTW lists Lance Martin as the ECD… so someone’s forgotten to update the agency’s AOTW profile, or the work has been on-deck since Martin’s days at Taxi.
Seven Hidden Vids
