Watch This: Volkswagen paints the parking lot red

Volkswagen Canada sheds a new light on the 2012 Jetta GLI with the launch of a 30-second television and online commercial from Toronto’s Red Urban. Academy Award-nominated documentary filmmaker Hubert Davis and his director of photography, Adam Marsden, take an otherwise dull and damp parking lot and turn it into a life-sized canvas with the […]

Volkswagen Canada sheds a new light on the 2012 Jetta GLI with the launch of a 30-second television and online commercial from Toronto’s Red Urban.

Academy Award-nominated documentary filmmaker Hubert Davis and his director of photography, Adam Marsden, take an otherwise dull and damp parking lot and turn it into a life-sized canvas with the headlights and tail lamps of the new Jetta model.

Driving can be beautiful, but it takes a lot of work. Click here to see how the spot was made.

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