Earth Hour, the WWF‘s global effort to dim every bulb in the name of energy conservation, returns on March 31. To promote the event in Canada, Toronto agency John St. assembled a crack team with diverse talents.
This campaign will include TV, social media, online ads, radio, print, experiential marketing and a fan-written song. On March 1, WWF began asking Canadians to submit lyrics to a crowd-sourced anthem for this year’s event, which will be sung by Andrew Huang.
