Even though 2011 is Canada’s Wonderland’s 30th birthday, the focus of its recent campaign is its new $5-million ride, WindSeeker. A swing ride that sways riders at a 45-degree angle at up to 50 kph at heights of 301 feet, WindSeeker is a big draw, said Dave Phillips, vice-president of marketing at sales at Canada’s Wonderland.
But that’s not all that’s turning heads for the theme park these days.
New this year is the Starlight Spectacular, a 10-and-a-half-minute visual and audio show that projects 2D motion designs and 3D animations on the park’s iconic Wonder Mountain.
Created by Toronto-based Tantrum Design, the show started on June 25 and will run for the rest of the summer.
The campaigns around the new ride and show launched in April. While the majority of the marketing focuses on WindSeeker, an online campaign by Pittsburgh’s Yellow Submarine promoting Starlight Spectacular also started last week.
The media buy was handled by Mediacom.
