One doesn’t usually think of yogurt as a particularly interactive product category, but Canadian-made Liberté and agency partner Marketel developed an online display ad specifically for tablet users. The video suggests there was no consumer reward or incentive for using the basic “game” designed for the ad, but its average interaction time clocked in at […]
Jeromy Lloyd
January 31, 2012
One doesn’t usually think of yogurt as a particularly interactive product category, but Canadian-made Liberté and agency partner Marketel developed an online display ad specifically for tablet users.
The video suggests there was no consumer reward or incentive for using the basic “game” designed for the ad, but its average interaction time clocked in at 46 seconds.
