Zach Math, the Canadian behind ‘Ship My Pants,’ is back with DraftFCB‘s second smart-mouthed spot for Kmart. The U.S. campaign got a lot of notice for its double-take-worthy script that migrated from online video to broadcast TV. This time around, our foul-mouthed family is outside the store filling up the SUV. What do you think […]
The U.S. campaign got a lot of notice for its double-take-worthy script that migrated from online video to broadcast TV. This time around, our foul-mouthed family is outside the store filling up the SUV.
What do you think – an enduring concept or beating a dead horse?
