This has been a business year unlike any other. Though the seeds of economic anguish were sewn years ago, we just passed the one-year anniversary of the great market collapse of ’09 that clearly and painfully signaled that the Great Recession had begun.
And while the last 12 months have been some of the toughest ever experienced by Canadian business leaders, those that looked closely enough could find stories of hope and growth; examples of businesses and business leaders taking bold action and making smart decisions that allowed their enterprises to move forward, however tentatively, and laid new foundations for stronger growth when the economy returned once again to full health.
Marketing presents some of those stories in “Weathering the Storm.” This special online package includes stories from the pages of Marketing as well as other Rogers Publishing magazines.
Hanging at the Park
With a growing staff, impressive account wins and new digs on the horizon, Toronto agency Juniper Park continues to flourish
On The Move
As paid newspapers struggle for survival, Metro’s free dailies are riding a wave of success
Hello!’s Rising Star
With a big jump in sales, the celebrity weekly is a bright spot in today’s tough magazine market
Put your best face forward to confront the R-word
Use these fun and helpful tips to ride out the recession blissfully (unaware)
Grocery sales up by 3.3%—not bad in a testy year
Though the recession really took hold in Canada last year, Canadian Grocer’s 2008 market survey found that, all things considered, Canadian grocers did okay
Wal-Mart: Counter intuitive
As Canadians look to spend less, the discount retail giant launches a marketing campaign that’s about more than low prices
All you need is tough love
Some cuts are necessary in a downturn, but marketing budgets shouldn’t be on chopping block
Responding to fears of scandals
High-profile investment fraud schemes have shaken some investors’ confidence. To hang onto clients, advisors need to acknowledge the elephant in the room.
