Here’s what we learned this week…
Target thinks Canadians don’t get it
Target’s Canadian launch missed the bullseye in terms of sales. Its CEO admitted as much this week. But according to the retailer’s Canadian president, the way forward is to reshape Canadians’ shopping habits, rather than Target’s own offering. We aren’t used to one-stop-shopping, said Tony Fisher, and Target wants to convince us it’s the better way. However, reader feedback on our story suggests there may be other reasons why the launch missed the mark. Check out the reader comments. Read More
Walk Off The Earth are approaching advertisers
Marketers often approach popular bands to take part in an ad, but it’s still somewhat rare that such a request flows the other way. The Canadian band that made their name with a cover of Gotye’s “Somebody That I Used To Know” approached Volkswagen to do a project. That resulted in three intertwined music videos for Beetles. Read More
PC Financial is shoring up its brand
Its first work with Sid Lee is about reinforcing its position as a challenger brand in the market (which has just seen a lot of churn thanks to numerous agency reviews). What do you think of the work? How does it stack up against RBC’s animated mascot, or Scotiabank’s “richer” positioning? Read More
Twitter may have irrevocably altered its brand
When it changed its interface to automatically display media (pics, Vine videos), Twitter changed its user experience – one that made it exceptionally popular among social sharers. In a week when Facebook was accused of being little more than a seller of simple display ads, Russ Martin contends Twitter may have gone down a similar path. Read More
