Here’s what we learned this week…
Aritzia has big American dreams
The fashion retailer has a new CMO who believes there is market share for the taking down south. Oliver Walsh told Marketing senior writer Kristin Laird that the company is doing well in terms of U.S. sales even though there has been little official marketing. A small investment could go a long way.
[ Read More ]
The industry loved Saatchi’s “Surrender Your Say”
Saatchi & Saatchi’s campaign for Tourette Syndrome Foundation of Canada won best of show at the Media Innovation Awards this week after impressing a jury filled to brimming with Canada’s top media minds. “This was a campaign that I was jealous of and wished that I had been part of,” said Mindshare’s Jake Norman, jury co-chair. Our news story covered the evening’s big winners, and the iPad version of the awards book (with all the medal winners) is available now.
If you’re wondering how good everyone looked at last night’s MIAs gala, Bell Media captured highlights from the big night. You can watch their video of the event and check out their gold winner photo gallery.
[ Watch Now ]
Big changes at Rogers Media
First, 94 staffers were let go across pretty much every segment of media operations. Then, Sportsnet’s founding editor Steve Maich was named vice-president and general manager of Rogers Publishing, taking over for Ken Whyte (who moved to Next Issue Canada). And let’s not forget that a yet-more significant change has yet to occur: the arrival of the new Rogers CEO, Guy Laurence.
• 94 laid off at Rogers Media [ Read More]
• Steve Maich takes over at Rogers Publishing — Story and Q&A [ Read More ]
Frank Friedman has huge shoes to fill
News that Sunni Boot is leaving ZenithOptimedia landed like a bomb this week, though as she told Marketing’s Chris Powell, she been working towards this for more than a year. Friedman takes over her position on Jan. 1, leaving Optimedia New York where he has been EVP and managing director.
[ Read More ]
These stories appear in Weened Essentials (Nov. 8, 2013) our weekly round-up of the most important and well-read stories on MarketingMag.ca
