WestJet employees pledge their “care-antee” in a series of videos that launched this week on the airline’s branded YouTube channel.
The new effort from Taxi is an extension of its “Owners” advertising platform, which first launched in 2005 and features WestJetters expressing their personal pledge (or care-antee) for a great guest experience.
The first video on the page features a message from WestJet president and CEO Gregg Saretsky, who started working for the Calgary-based budget carrier April 1.
He acknowledges that 2009 was a trying year for the airline, and for travellers as well, and thanks consumers for “hanging in there.”
Saretsky expresses his excitement for the WestJet’s new loyalty program, a new relationship with the Royal Bank and MasterCard and new destinations. He then invites users to explore the page and watch the several hundred “care-antees.”
Some of the videos will be included in a national campaign including television commercials.
“This campaign acknowledges that the success of our airline is rooted in the efforts of the more than 7,500 WestJetters across the country,” said Saretsky, in a release. “They are the stars who shine for us and the campaign reflects that.”
