After launching its “Our Food. Your Questions” project last month to encourage a digital two-way dialogue with curious Canadians, McDonald’s Canada has posted several replies about its food and the processes it uses to prepare it.
Some of the questions focus on setting the record straight on urban food myths, including this one about whether or not Chicken McNuggets are made from a sludge of meat, bones and chemicals:
While the initiative, which has its own dedicated website and is being executed by Tribal DDB Toronto, is meant to illustrate the food company’s transparency, it’s interesting to note that the option to comment on the video replies on McDonald’s Canada’s YouTube channel has been disabled.
