Ontario university unveils Scott Thornley + Company design
Wilfrid Laurier University (WLU) has publicly launched its new logo and tagline.
The new creative features an updated rendition of the maple leaf logo in either red, gold and purple. The new tagline, “Inspiring lives,” represents a distillation of “inspiring lives of leadership and purpose” – the schools’ “institutional proposition.”
Branding agency Scott Thornley + Company (STC) developed the updated branding as well as the centennial communications campaign. The work retains the maple leaf, but this time features clean lines and a younger look. The veins of the leaf are meant to capture the notion of interconnectivity that is so essential to the University’s heritage and vision.
According to Jacqui Tam, assistant vice-president, communications, public affairs and marketing at the University, the rebranding represents the thought that Wilfrid Laurier has really come of age and that it’s very confident of the direction it’s going in.
“We are especially known for our student experience, which embodies the university community’s involvement with and support of one another,” Tam said. “To a faculty member in geography, the maple leaf represents highways. To another, in neuroscience, it’s an image of neuroconnections. It relates to all the various disciplines that we’re involved in. The response [from stakeholders] to the refreshed logo and tagline has been overwhelmingly positive right from the beginning.”
The rebranding coincides with Wilfrid Laurier University’s centennial celebrations. The new identity was unveiled internally during the centennial celebrations in October and will be rolled out publicly in January 2012.
