A new website that promotes Winnipeg stresses the city isn’t extremely cold—rather, it’s incredibly cool.
Destination Winnipeg, the city’s economic development and tourism services agency, wants to bring more young people to town.
Marketing and communications director Lori Walder said there aren’t many cities that can boast getting a visit from Steve Carell of The Office the same week that Bob Dylan dropped by Neil Young’s old house for a visit.
IncrediblyCool.ca contains information for would-be Winnipeggers on where to eat and where to have fun.
There’s also a page talking about how to write off more than half of your tuition costs.
“We’re pitching Winnipeg as a place where you can have a life, because you can afford top rent or buy a house a half-hour away from work, and still enjoy great sports events and world-class culture,” said Stuart Duncan, Destination Winnipeg’s president.
The website features a YouTube video titled “Does Winnipeg Really Exist?” The four-minute montage shows film and TV characters referencing the city, including scenes from The Simpsons, King of the Hill and Desperate Housewives.
And what about the weather?
“Yes, people moan about the cold, but we wanted to attack it in a different way. Winnipeg is not cold—it’s cool,” Walder said.
