Canada pride’s itself on its multicultural makeup, yet marketing in languages other than French or English seems to occupy very little of the industry’s efforts.
Last week’s informal Marketing reader poll asked “what percentage of your work deals with campaigns specifically aimed at ethnic Canadians, complete with cultural nuance and sensitivity?”
More than 37% responded that they do absolutely no work in these markets. Another 34% said multicultural marketing accounts for no more than 10% of their overall workload.
Here are the polled responses to “What percentage of your work deals with campaigns specifically aimed at ethnic Canadians, complete with cultural nuance and sensitivity?” with percentage of responses indicated in parentheses.
• None (37.8%)
• Less than 10% (34%)
• Between 10% and 25% (14.6%)
• More than 25% (13.5%)
