World Wildlife Fund Canada wants Canadians to live “The Good Life” one activity at a time.
The global conservation organization has launched a microsite, developed by Toronto agency Zig and digital development house Navantis, to help Canadians make changes to their everyday life that have a positive impact on the environment.
Participants who sign up at http://thegoodlife.wwf.ca, can choose from a list of 50 activities including walking to work, switching to a high-efficiency furnace or switching to green power. The site then gives people credit for the actions they are taking to reduce greenhouse gas (GHG) emissions, and tracks the ongoing reduction in GHG emissions.
The challenges are 30, 60 or 90 days long and each participant is tracked to see who has made the greatest reduction.
One of the primary goals of the site is to give users a sense of belonging to a community of people trying to slow down climate change, said Cathy Thompson, The Good Life project manager at WWF.
“They can see that they are a part of a growing group of people that care and who are doing something that is adding up to tangible results,” she said.
The website will continue to add features and activities in coming months.
This is the first WWF project for Zig since it was hired to develop a digital strategy for the WWF’s Canadian operations last July.
