Xerox Canada has named Enterprise Canada its public relations agency of record.
Enterprise will be responsible for the development and execution of targeted communications campaigns, including traditional media and social media strategies, to support Xerox’s marketing efforts across the country. The mandate began at the beginning of the year.
Most of Xerox Canada’s recent work was done in-house with some support from The iPR Group in Toronto, says John Quinn, head of corporate communications at Xerox Canada.
The relationship with Enterprise Canada “represents a more formal agency of record relationship with a firm that has the scale and experience to help us tell our services-led, technology-driven business growth story in Canada.”
There was no RFP process, he says.
“We saw Enterprise Canada as a great fit because it’s earned a reputation for exceeding client expectations and helping them achieve great results, which is exactly what we take pride in doing at Xerox,” Quinn says.
Enterprise Canada has offices in Toronto, Niagara and Ottawa. It has a growing digital content marketing practice in addition to its media relations and government relations practices.
