Cadillac Fairview (CF) Toronto Eaton Centre continues to expand with the re-opening of a completely redesigned two-level Zara store.
The renovated location, now one of the largest Zara stores in Canada, has grown from 13,300 square feet to more than 27,000 square feet. The new store carries the brand’s full collection of looks for both male and female shoppers, along with the complete Zara Kids collection.
The brand is referring to the revamped Zara as a “concept store” due to its size, inventory and similarity to large Zara locations in Manhattan and Europe.
“Our shoppers at the CF Toronto Eaton Centre are very savvy, they’re fashionable and they’re smart,” said Wendy Greenwood, director of retail marketing for Cadillac Fairview. “We are the GTA’s leading downtown fashion destination, and we really are continuing to redefine the downtown shopping experience. We want to connect Torontonians with the latest shopping trends and Zara does that. It’s the next evolution for us.”
Zara’s renovation is part of the Eaton Centre’s Level 2 expansion, which recently saw 23 new retailers move into the shopping centre, including Rudsak, Pandora, Gerry Weber, Oak + Fort, along with first-to-market brands like Torrid and Uno de 50.
The next phase of the mall’s $500 million development project will see high-end retailers Saks Fifth Avenue and Nordstrom come aboard in 2016.
To celebrate the re-opening (which took place last week), Zara gave out $25 gift cards to the first 100 customers who visit the store. Those 100 shoppers were then automatically entered into a contest to win a $1,000 gift card and a shopping spree with Toronto fashion blogger duo Alexander Liang and Justine Iaboni.
