Dairy Queen Canada is warming up to new technology and stepping up the interactivity of its 2011 Miracle Treat Day campaign.
The frozen treats company has teamed up with Mobio Technologies of Vancouver to create 7.9 million Mobio-enabled Blizzard cups that have been distributed to every DQ location across Canada.
The campaign, launched on July 18th, allows customers to scan the Mobio QR codes using their smartphones (the process requires the proprietary Mobio App).
The link then enables customers to donate instantly to the Children’s Miracle Network, and through Mobio’s connection, customers can also access stories of children who have been helped by Miracle Network donations as well as join the DQ Blizzard Fan Club, Like DQ on Facebook or follow DQ on Twitter.
“Mobio will add even more value to the 27-year partnership Dairy Queen has fostered with the Children’s Miracle Network,” said Jessica Warren, DQ national marketing manager, in a release. “Smartphones and QR codes will allow us to reach out and build relationships with a whole new generation of customers.”
“Mobio is excited to turn a simple Blizzard purchase into a truly interactive experience for consumers,” said Mark Binns, chief marketing officer, Mobio Technologies. “By combining, mobile payments with high tech consumer engagement, Mobio will help Dairy Queen and Children’s Miracle Network support such a worthy cause.”
This year Dairy Queen’s Miracle Treat Day is August 11, where all proceeds from Blizzard sales in Canada go towards Children’s Miracle Network Hospitals across the country.
