Drinking too much at Full Moon Party

Adland Confidential: A Tale of Two Cannes (Column)

The inaugural dispatch from Marketing's insider in Cannes

It was the best of times. It was the better of times.

At first glance, it may seem that all the folks in Cannes this week are the same. But, it has become quite obvious that there truly are two separate and very different Cannes attenders: the delegates and the non-delegates.

The badge wearing delegates are here to learn. Their companies have paid for their 3,000-euro delegate pass and they are going to take full advantage of it. Their days begin at 9 am. Quick coffee then off to hear a brilliant speaker or catch a screening.

They are eager. Bright-eyed. And conscientious.

The second, and perhaps more vast group, are the non-delegates. Their companies refused to spend the 3,000 euros on a delegate pass, but they said, “fuck it, I’m going to Cannes anyway.” They really have no desire to learn but are here working the system, trying their best to take advantage of free dinners, afternoon boat cruises, and late night beach raves. Their day begins at noon, because they’ve been at the Gutter Bar ‘til 6 am smoking cigarettes and eating the world’s most expensive pizza.

They are eager. Red-eyed. And willing to do anything to get a much-coveted Massive Music Party ticket.

It’s fair to say that the Canadian contingent in Cannes has representation in both groups. The delegates will return home inspired ready to take on the world and be better at their jobs. The non-delegates will return home bloated, tired and probably with a new infection.

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