It’s fair to say that this year in Cannes, if anything can be sold, it will be.
The Carlton Hotel – long ground zero for the Cannes Lions – is looking much different for 2015. It’s has been re-branded by AT&T. “More is More” banners and posters hang in virtually every available space.
Although the tagline “More is More” perfectly sums up the unique over-indulgence that is Cannes, it also proves that when you have a lot of money and a small amount of creativity, you can brand anything.
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This year you can take an Arnold pedi-cab down the Workfront blue-carpeted boardwalk past the Microsoft pavilion and R8 display to the front of the Snapchat Palais. There you can watch eight hours of TV commercials. Then take a Tube Mogul pedi-cab down past the FOX Sports TV to the Havas Café and check out the life-sized Iron Man.
It used to be that Cannes was a place to only buy expensive rosé, cocaine and African prostitutes. Well, now you can buy everything.
Signing off. Gotta take a Pinterest tuk-tuk to the Google Beach.
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