Cannes is just getting started and already DDB and JWT can celebrate.
Both agencies won Lions Friday in the second annual Health Lions, an event that serves as a prelude to the Cannes Lions International Festival of Creativity, which begins Sunday.
DDB Toronto was awarded a campaign Silver Lion for the radio spots “Man Boobs” and “Bald Spot” for J&J’s KY lubricant brand, while DDB Toronto along with Tribal Worldwide Toronto won a Bronze Lion for the TV ad “Junkface” for J&J’s Neutrogena.
JWT meanwhile won a Silver Lion for the “Better Tomorrow’s” campaign for The Hospital for Sick Children.
The Health Lions were launched last year to recognize creative communications excellence in the uniquely challenging fields of healthcare-related communications. The competition is divided into the two broad categories — Pharma and Health and Wellness — with Canada’s Lions both in the Health and Wellness categories.
The Health and Wellness jury, which included BBDO Canada’s executive creative director Denise Rossetto, was led by Andrew Spurgeon, executive creative director of Langland in the U.K. It awarded a Grand Prix to “Intimate Words” from Leo Burnett Mexico for P&G’s Always brand.
The Pharma jury, led by Sudler CCO Rob Rogers, awarded a Grand Prix to “Take It From A Fish” by DigitasLBi New York for Astrazeneca.
Entries to the Health Lions were up 30% from last year, with 1,862 in total: 432 in Pharma and 1,430 in Health and Wellness.
There were 61 Canadian submissions this year (45 in Health and Wellness and 16 in Pharma), up from 54 in 2014.