Anomaly leads the charge in Canadian nominations for a Creative Data Lions, a competition that was introduced to the Cannes Lions International Festival of Creativity last year.
Rethink, Cossette and Touche Montreal also made the list with one nomination a piece.
Anomaly appeared on the list twice for its “Spotify Music For Your World” campaign in the Data Storytelling and Creative Data Enhancement categories.
The campaign promoted a series of playlists created to celebrate neighbourhoods in Toronto, Montreal, Calgary and Vancouver.
For example, “King of the city,” included songs that are popular in Toronto’s downtown core, while “Stan’s the man” was inspired by Vancouver’s Stanley Park.
No stranger to the award show circuit, Rethink’s popular “Molson Canadian Beer Fridge” is in contention for a Creative Data Lion.
Cossette’s “Life Unpaused” for SickKids Foundation earned its second nomination at this year’s festival. It was shortlisted in the Direct competition, but walked away empty handed.
Meanwhile, Touche Montreal earned a place on the shortlist for “The Colder it Gets” – an execution that used digital transit shelter ads to promote in-store discounts linked to the day’s temperature.
Judges for the Creative Data Lions are asked to look for work where data is “at the core of the idea, allowing brands to tell better stories and drive personal, relevant and meaningful engagement.”
In total, there were 715 submissions up from 619 in its inaugural year.
The Innovation Lions awards, part of a specialist stream within the larger festival, will be handed out at an awards show Wednesday night.
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