The shortlist for the inaugural Digital Craft Lions was released Monday morning and three Canadian submissions appeared on it.
New to the International Festival of Creativity for 2016, the Digital Craft Lions were created to “celebrate technological artistry,” according to the Festival organizers.
The technological artistry of Jam3 was good enough to earn two nominations for the interactive documentary “Sons of Gallipoli” produced with Modiki Instanbul for Kale.
The third entry on the shortlist was for “Diehard Fan” by Critical Mass Calgary for Nissan North America.
Created for Nissan’s massive new sponsorship of college sports, the app lets fans create and share digital images of themselves decorated with face paint in the colours of their favourite teams.
“The popularity of digital technologies and their ability to gather vast amounts of consumer data has meant a change in attitude towards the role of digital design and user experience,” according to the Festival’s explanation for creating the new competition this year.
“From desktop to mobile, to virtual reality and beyond; digital design is now more than ever driven by user need and point of access. How a digital product performs and functions is just as important now as how it looks and feels.”
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